Be the embedded historian in your family!
David McCullough, one of my heroes, thinks we should have embedded historians on military missions just as we often see…
Business and Life Lessons I Learned from Li-Li the Cat
Less than a year ago, I took up residence in a friend’s condo in Salem, Massachusetts, while she was out…
Do not take "no" for an answer! Find a way to use history for your business
It happened again. Someone I know who decided to follow my advice about using history to attract new customers contacted…
Women’s fashion, women’s history, and getting new women customers
Two very smart women I know who co-own a women’s clothing store in my area just agreed to have me…
How Your Business Can Benefit from Supporting Historical Holidays
There are lots of them out there – weeks, months, and days devoted to recognizing something historical. In the U.S.,…
How History Can Help Your Business Stand Out in the Crowd
Every business (for-profit and nonprofit) is marketing like crazy today. Online, offline, we’re all at it. — some better than…
Using history to put your business a cut above the rest
Okay, I’m a history snob. I admit it. I’m from Boston. It’s who we are. It’s what we do. But…
Hang Tough – Abigail Adams’ Advice to You, Your Business
When Abigail Smith met the up-and-coming lawyer John Adams, little did she know that after they were married they would…
When "Business" Learns "History" Can Help and Says "Aha!"
I had a wonderful experience the other day during a talk I gave for a local Rotary Club. I was…
New conversations and new partnerships between "business" and "history"
Before I approach this topic, let me say up front that I’ve worked in the nonprofit sector for many years…