Why and how to attract women clients to your life insurance company
“Life insurance is really a women’s issue,” a friend of mine who sells life insurance said to me recently. My…
Do People Trust You? How History Can Help Your Business Achieve Trustworthiness
Do people trust you? Especially if you are in a “high trust” business that’s financial or legal, customers need to…
Lydia Maria Francis Child: Acting on Principle, No Matter What
Her Achievements • Author of America’s first anti-slavery book • Co-founder of the Boston Female Anti-Slavery Society and planner of…
Do you have a historian on your team and why do you need one?
You probably have people on your team as staff or consultants who help you with PR and marketing. It does…
Why you must make your business personal
The other day I visited the Museum of Science in Boston – one of my all-time favorite places, and, yes,…
Why and how to conduct a history audit for restaurants
You’ve heard of customer service audits — a thorough investigation of every “customer touch point” in your business. Your logo…
Harrison Bennett’s article on rhistoric house einterpreting museums
The lives of the women who came before us can be frustratingly difficult to understand. Only a privileged few were…
Advice from Louisa May Alcott
If you could sit down and chat with Louisa May Alcott, the best selling, nineteenth century author, what advice do…
A Historical Revolution, and You Can Join In!
I recently read a wonderful letter to the editor of my local newspaper trying to rally everyone around supporting the…
How women’s history can get you women customers
With National Women’s History Month right around the corner (March), what a perfect time for community banks, credit unions, financial…