History Smiths
Because history matters. Including yours.


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"When I knew my company was going to celebrate its 100th anniversary, I wanted to do something lasting and meaningful. I contacted Bonnie at History Smiths because I knew she had the ability and reputation to do the historical research on my family-owned business, and the marketing skills to create a brochure, display, and media materials. My existing customers were delighted, and I attracted new clients because of the attention we received."

–Paul K. Soucy, Soucy Insurance Agency, Inc.,
Salem, MA



“When my colleague Jim Whidden and I decided to develop an educational seminar to teach people the right way to restore an old house, we knew we would need marketing help from someone who was plugged into the history community. We wanted to reach historical societies, public libraries, and the kinds of audiences they attract. Bonnie had a fine reputation in the local historical community, and knew how to promote, which is an unusual combination. She also helped us with some of the local historical content. Within a year, we held a dozen or so seminars throughout our target region, attracted over 200 people, media attention, and new customers. We were thrilled.”
–Mathew Cummings, Cummings Architects, LLC, Ipswich, MA



“Bonnie brings knowledge, people skills, a cooperating persona and deep technical competence to her projects … the 375th was a much better celebration for melding Bonnie's ideas into the year long program in 2009.”
–Nat Pulsifer, Chair, Ipswich, MA 375th Anniversary Celebration



"I was chief representative of the Massachusetts National Guard in the effort to debut Armory Park in Salem Massachusetts in 2001.  Ms. Bonnie Smith was my counterpart on behalf of the Peabody Essex Museum. Due largely to her extensive expertise, energy and tact, the project concluded with complete success. The dedication, parade and black tie social event shed much positive publicity on the City of Salem, the Peabody Essex Museum, and the Massachusetts National Guard."
–Brig. General Albert A. Mangone, Massachusetts National Guard



"When The Salem Partnership needed a first class interim executive director, a search led us to Bonnie Hurd Smith who was hired to fill that need. Bonnie brought considerable skills in management, organization and follow through to the Partnership and her interim status lead to a one-and-a -half -year stint as director. With her skills, we were able to begin $400M of state funded economic projects to Salem."
–Biff Michaud, president, Salem Partnership and CEO, Salem Witch Museum, Salem, MA


“Bonnie Hurd Smith is a thoughtful writer who brings a strong sense of integrity and commitment to any project. She can always be counted on to go wherever the research leads her. Bonnie thoroughly researches the subjects — and that paired with her knowledge of history and strong interviewing skills provide wonderfully insightful, well written stories. She is a pleasure to work with.”
­–Caroline Forrester, Editor, North Shore Life and Northwest Life, GateHouse Media, Beverly, MA



"Bonnie, thanks so much for an inspiring talk. You really gave our members something to think about. I wouldn't be at all surprised if some of them contacted you for help putting your ideas into action."
–Bill Sargent, Rotary Club of Ipswich, MA

“She breathed organization into that sleepy old place. She’s a superb executive and leader. She expanded the membership and communication with members dramatically. She literally took the Victorian shutters off.”
–Westin Boer, member, Sargent House Museum, Gloucester, MA

"Bonnie, I have never felt more welcome and appreciated than when you were in charge. You were a wonderful director, and you will be sorely missed."
–Louise Johnson, member, Ipswich Historical Society, Ipswich, MA

Testimonials about my Talks, Tours,
and Books are here.



FREE AUDIO of our special report
3 Ways Your Business Can Benefit from Supporting Local History
($197 value)
just by subscribing to our weekly ezine, Connections, featuring:

• Marketing ideas, using history, you can use 
   now to attract customers and their loyalty.

• Ways you can use history to boost your
   business's reputation as a local hero.

• Proven examples of how it all works.

• Inspiring stories from history

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How can we make history work for your business or organization? I KNOW we can find a way!

Please contact me.

Meanwhile, please download our FREE special report on the economic benefits of history to learn more.

And visit our Store to find out if one of our products can help!

Thanks so much for stopping by!

Bonnie Hurd Smith

Bonnie Hurd Smith