History Smiths
Because history matters. Including yours.


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How History Can Connect Your Business

to Good Works and a Higher Purpose

I really do believe that most of us want to do good work in world. We want to determine our purpose -- the reason we were put here -- and act on it.


I further believe that most of us want our business to be connected to such a higher purpose – whatever the business, for-profit or nonprofit, service or product-based.


I mean, honestly, what is the point if we’re not?


And here’s my incredibly bold statement:

Supporting your local history connects you and your business to a very high purpose.


Frankly, by the nature of history itself, you are connecting with something much, much larger than you, or me, or any one business.


You are also connecting yourself and your business to the future by the actions you take today – by helping to preserve historic buildings and paper documents, by backing history education in and out of the classroom where the stewards of tomorrow are being educated, or by helping to uncover and tell untold stories to present a fuller, more honest telling of our history for the next generation.


This is very big stuff to contemplate!


Those of us who “do” history live and breathe this reality every day -- this deep connection to past, present, and future -- because of the artifacts we touch, the letters we read, or the historic houses we care for.


But you don’t have to be a historian to get in on it! Not at all.  We all have a role to play in preserving and telling our history, and that includes you.


Through your business, you can:

• Form a strategic partnership with your museum

  or historical society. How can you benefit each

  other economically?

• Underwrite a history lecture series, new curriculum,

  or the creation of a new walking trail.

• Back a historic preservation project, historic marker

  or plaque.

• Fund a collections digitization project at your

  historical society, or assist your public library with

  their local history room.


The opportunities are endless! Business-wise, you will attract attention and customers by proudly publicizing your involvement in every way possible.


You will also be connecting your business to good and important work in the world, AND building a legacy.


I encourage you to think beyond what’s right in front of you. Think big, and be part of something larger. The rewards are tangible and meaningful.


2011 © Bonnie Hurd Smith

History Smiths works with service-oriented businesses to use history — their own and their community's — to achieve customer loyalty, referrals, and high status. Subscribe (above, right) to our free Ezine, Connections, where we share ideas and examples of businesses embracing history to achieve business goals.

FREE AUDIO of our special report 3 Ways Your Business Can Benefit from Supporting Local History ($197 value) just by subscribing to our weekly ezine, Connections, featuring:

• Marketing ideas, using history, you can use right
   now to attract customers and their loyalty.

• Ways you can use history to boost your
   business's reputation as a local hero.

• Proven examples of how this works.

• Inspiring stories from history!

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"Supporting your local history connects
you and your business to a very
high purpose."