Events provide a wonderful opportunity for you to tell your story, and if it's a historical event that means that towns, businesses, nonprofits, and citizens can work together for everyone's benefit.
Whatever size your event is, and whatever its purpose, we can help! Here are two examples of large-scale historical events, but we've done large, small, public, and private.
IPSWICH, MASSACHUSETTS' 375TH
In 2009, we worked closely with the Town of Ipswich, Massachusetts, and a
volunteer committee to plan, implement, and promote the town’s 375th
anniversary. We also researched and wrote a boatload of historical
content for all of the marketing and communications vehicles, making
sure to include the histories of the Native American population, English
colonists, and all of the subsequent immigrant groups to present a
balanced picture of town history.
The public relations benefits for local businesses were huge. Their
sponsorships, participation on volunteer committees, and visible
presence at events pleased their existing customers like crazy and
attracted new ones. Restaurants, attractions, and other visitor-oriented
companies benefited from increased tourist traffic all year long. Local
banks, in particular, were able to communicate a powerful message to
the community: Bank with us because we are part of the community and NOT
the big banks that have done in our economy.
BOWDITCH BICENTENNIAL
We worked with the City of Salem, Massachusetts and Historic Salem,
Inc., a local preservation group, to plan the Bowditch Bicentennial on
the anniversary of the publication of native son Nathaniel Bowditch’s
book,
The New American Practical Navigator. Local businesses with
a connection to maritime history, boating, or nautically themed
restaurants, for example, jumped right on board and really profited.
Other kinds of businesses supported the event through sponsorships,
inkind services, or gifts, getting their name in front of thousands of
residents and visitors.
Can we help you plan YOUR event?
Please contact me!
You might also be interested in our
FREE special report about the economic benefits of history.
And please visit
our Store to find helpful products!
Thanks for stopping by!

Bonnie Hurd Smith