Please don't be a passive by-stander when it comes to community celebrations! They provide a wonderful opportunity for you to be seen as a leader who cares about local history. You WILL catch people's attention if you go about it strategically!
ARMORY PARK DEDICATION DAY
For the Peabody Essex Museum in Salem, Massachusetts, we oversaw the
planning and promotion of Armory Park Dedication Day. The park was the
first completed part of the museum’s multi-million dollar expansion. The
day's events involved working with the National Guard, City of Salem,
veterans groups, historical societies, and local businesses. "Everyone"
was part of it. Components included VIP receptions, ceremonies, a muster
reenactment, review of troops, fly-over, concert, and formal ball.
The event brought thousands of people to Salem. Traffic to local
businesses was high. The public relations benefits from being associated
with a military event AND the Peabody Essex Museum set participating
businesses apart from those who did not join in. People noticed, and
remembered.
Two months later, we planned the dedication of Armory Park's Walkway of
Heroes, a brick walkway in the park listing the names of men, women, and
organizations serving Essex County for over four centuries during times
of war and peace.
IPSWICH, MA 375TH ANNIVERSARY
We worked with the town and a large group of dedicated volunteers to plan and promote a year-long celebration of Ipswich during its 375th. Components included a parade, town picnic, walking tours, lectures, a community project to build a replica colonial house, and more.
The results? Hundreds of people "discovered" Ipswich for the first time and spent money, and residents got to know their town as never before. It was tremendous!
Can we help with YOUR community celebration?
Please contact me!
You might also be interested in our
FREE special report about the economic benefits of history.
And please visit
our Store to find helpful products!
Thanks for stopping by!

Bonnie Hurd Smith