Business Development

Can history help develop your business?
Of course! History gets you into non-sales environments where you build relationships
with people. You will attract customers, boost customer loyalty, and secure a high status reputation for you and your business.

Check out this video to learn more!

WOLF & COMPANY, P.C.
For one of Boston's leading accounting firms, we researched the company history for their 100th anniversary in 2011 and identified multiple PR/business development opportunities. Based on our research, Wolf is installing a lobby display, adding a section to their website, hosting special events, "infiltrating" the historical communities in Boston and New England in strategic ways that will get them seen by the "right people," making special overtures to existing customers and new markets -- all based on our research! We even located their founder's granddaughter!

Here's another project we enjoyed working on:

CUMMINGS ARCHITECTS
For Cummings Architects in Ipswich, Massachusetts, we helped script and promote a free educational seminar on old house restoration created by principal architect Mat Cummings and his colleague Jim Whidden. We used the seminar to connect them with realtors, old house enthusiasts, and old house homeowners which brought them new clients.

By promoting Mat and Jim to and through local media, we established them as experts on restoring, preserving, and adding on to 17th- and 18th-century houses on the North Shore, and the “go-to guys” for articles and quotes on their subject.

We invite you to read our FREE special report on the economic benefits history can bring to your business or organization.

And if you are planning a business anniversary, our ebook, "Go Beyond the Party," can help!

FREE AUDIO of our special report
3 Ways Your Business Can Benefit from Supporting Local History
($197 value) just by subscribing to our weekly ezine, Connections, featuring:

• Marketing ideas, using history, you can use
now to attract customers and their loyalty.

• Ways you can use history to boost your
business's reputation as a local hero.

• Proven examples of how it all works.

• Inspiring stories from history

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“When my colleague Jim Whidden and I decided to develop an educational seminar to teach people the right way to restore an old house, we knew we would need marketing help from someone who was plugged into the history community. We wanted to reach historical societies, public libraries, and the kinds of audiences they attract.

Bonnie had a fine reputation in the local historical community, and knew how to promote, which is an unusual combination. She also helped us with some of the local historical content.

Within a year, we held a dozen or so seminars throughout our target region, attracted over 200 people, media attention, and new customers. We were thrilled.”

—Mathew Cummings
Cummings Architects, LLC