The book’s contributors include some of the most noted
scholars, preservationists, and conservators in the area. The photography of
the preservation process, historic maps, and portraits really bring the story
to life. This is easily the most important book written about one of Cambridge’s
most important historic houses. And because the house is located on the former “Tory
Row,” near where George Washington first took command of the Continental Army,
it carries national significance.
How was the Cambridge Historical Society able to produce
this publication?, I wondered. As a published author myself, I know how much
time and expense the writing and editing can take. As a graphic designer, I
know that the cost of design, photography, printing, and mailing can be
prohibitive for a small nonprofit organization.
The Historical Society had not only produced the book,
they sent a FREE COPY to every single member. Again, How were they able to do this? I’ve also been the
director of a historical society, and there is no way we could have produced
and mailed such a publication without a large financial contribution.
The answer lay in the executive director’s cover letter:
The Cambridge Savings Bank.
And there, on the back cover of the book, was an ad for
the bank proudly announcing their 175th anniversary with the tagline
“Celebrating and honoring local history together.” They pointed out that the
bank has been a landmark in Cambridge for many years, just like the
Hooper-Lee-Nichols House.
Wow! Smart bank.
Do you think every member of the Cambridge Historical
Society feels grateful and loyal to the Cambridge Savings Bank for allowing
this book to be produced? You bet!
The bank can also get huge media mileage out of their
generosity, distribute the books to schools and libraries, make them available
at book stores, promote the book on their Web site…the list of opportunities for visibility goes on.
And not only will the bank’s generosity reap business
benefits today, like attracting customers, boosting customer loyalty and their reputation
in the community, their gift has produced an important publication that will be
around forever.
What a brilliant way to mark two historic milestones – the
Cambridge Savings Bank at 175 years, and the Hooper-Lee-Nichols House at 325
years.
If your business is celebrating a milestone, please contact your local historical society or museum and ask about their publishing projects. Make history for your own business AND celebrate your community's history in a lasting, meaningful way.
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2010 © Bonnie Hurd Smith
History Smiths works with
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