History Smiths and
Hurd Smith Communications

Helping you tell your story in ways that attract attention and business



 

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Using History to Grow Your Business or Organization

Thanks for stopping by!

These articles are all quick-reads and chock
full of information I hope you will use.
(And please let me know when you do!)

You may also be interested in our lengthier
free Special Reports or the products in our Store.

We are charting new territory here, and I would love to have you along on the journey. Please sign up for the weekly ezine (box, right), or Fan us on Facebook!

Thanks so much!

Bonnie


ARTICLES:

Business and Life Lessons I Learned from Li-Li the Cat

Being Interviewed? Some Tips for You!


Speech to Give? Some Ideas for Remaining Calm


What Do Your Customers Care About,
and How Can It Help You?



You Know You Have a Book in You! - Is it An Ebook?


Independence Day and Your Business


Healthy Local Small Businesses = Healthy Local History


Want Women Customers? Members? Donors? Fans?


Remember the Ladies!


Mindset Shift for 2011: Think Differently
about History to Benefit Your Business!



Give Me Five Minutes and I'll Show You
How History Can Help Your Business!


How Women's History Benefits Girls, Boys, and YOU


A Historical Revolution, and You Can Join In!


Why You Must Make Your Business History Personal


How Margaret Fuller Would Advise Your Business


Advice from Louisa May Alcott


How an 18th Century Essayist Can Help Your Business


Lessons Learned from Lucy Stone for
Your Organization, Business, or Cause



Phillis Wheatley's Advice to You,
Your Business



Hang Tough: Abigail Adams' Advice to You, Your Business


Lydia Maria Francis Child:
Acting on Principle, No Matter What



How Doing Your Business History
Allows You to Be of Service



How Your Business or Organization Can Say "Thank you" to Veterans


How History can Keep You in a Place of Gratitude -- A Good Place to Be!


Don't Take No for an Answer! Find a Way
to Use History for Your Business



Edmonia Lewis: Art with Power, Honesty
and Business Savvy



Do you Have a Historian on Your Team
and Why Do You Need One?



What Happens When You Use History in Your Marketing? Imagine these Impressive Results!


How Women's History Can Get You
Women Customers


Why You Should Find and Tell the Women's Stories in Your Business


Women's Fashion, Women's History,
and Getting New Women Customers



How an 18th-century Woman Changed
the Life of a 20th-century boy



Why Support Women's History?


Why and How to Attract Women Clients
to Your Life Insurance Company



How History Can Help Your Business
Stand Out in the Crowd



New Conversations and New Partnerships between "Business" and "History"


How History Can Connect Your Business
to Good Works and a Higher Purpose



Does Your Marketing Make You Cry --
In a Good Way?



Do People Trust You? How History Can Help Your Business Achieve Trustworthiness


Girls and Financial Literacy:
Can Your Bank or Business Help?



"Historize" Your Business to Impress Customers and Boost Your Reputation


When "Business" Learns "History"
Can Help and Says "Aha!"



History Marketing IS Co-Marketing,
and the Opportunities Are Huge!



Controversial Building Project? History
Can Help You Win People Over



Are You the "First?" The Oldest?"
What Are You Doing About It?



Can Knowing Your Industry's History
Attract Customers?



Get the Stories from Your Retirees Now!


How Your Business Can Welcome New
Customers to Town with Local History



When Banks and Credit Unions Branch Out,
Do They Connect with Local History?



Want Women Customers? Try Some
Women's History to Impress and
Attract Them



Channel Your Inner Historian for that
Personal Connection with Customers



Building Customer Relationships
without "Direct Sales"


Should You Use "History" in Your
Company's PR Campaign?


"Show Up" for History -- and Your Business!


Two Corporate Citizens Step Up for History and "Everyone" Wins


Judith Sargent Murray on Women, Money,
and "Reverencing" Ourselves



Be the Embedded Historian in Your Family


Veterans History and Family History --
Please Tell the Stories Now Before
We Lose Them



How to Leverage Your Marketing Dollars
by Investing in Historical Nonprofits



Your Business's Bill of Rights When You Support a Historical Community Event


How Businesses Can "Win" with Public History


How Can Financial Service Providers Reach Customers"Where They Live" and Forge
Loyal Relationships?


Boston History, World History,
and Your Business



How Service Providers Can Reach Customers "Where They Live" Emotionally by Helping to Preserve Where They Live Physically


Family-owned Businesses and
Customer Loyalty


Your Brand, Your Reputation — Using History
to Position Your Business a Cut Above the Rest



Do Businesses Know Their History
and Why Should They Care?



Proclaim Your Business Anniversary, Attract Attention, Be the Toast of Your Community


How the Strategic Use of a Historic Building
Can Leverage Your Business Anniversary


"History is Boring" -- A Myth We Can Blow Up
and How You and Your Business Can Help


How Your Business Can Benefit from Supporting Historical Holidays


How a Special Event Introduced Me
to My Grandfather



Is Your Business Located in a Historical Community and Do You Want Real "History
Cred" to Retain and Attract Customers?


How Your Business Will Benefit from
Joining Your Historical Community


Connecting Your Business to Town Pride


Be a Local Hero – Preserve History,
Get Customers, Boost Stature


Can Businesses Help Save
Our Historical Public Parks?



Businesses Support Public School History Education, Attract Customers, Boost Reputation


How Your Business Can Be Part of the "Solution" to the "Problem" of History Education


How Telling the Story of a House
Can Help You Sell that House



Go Off-line and Connect with Customers

through Good Old PR and Community Outreach



Community Bank Marks Business Milestone
by Publishing Community History



Community Banks Support Local History,
and Attract New Customers


Why Large Banks Should "Get Local"
with History and Preservation



How Lawyers Can Use History

to
Attract Up-Market Clients


How Realtors Can Use History to Tell Stories
and Win Over Clients


Business and History — Forging a
New Relationship that Benefits Both


The Business of History: What it is,
and How it Can Benefit Your Business
or Historical Organization


What is a History Audit and Does
Your Restaurant Need One?


Do You Crave an Authentic Dining Experience When You Visit Historical Towns?



Three Ways to Jump-start Your Business's "History Audit," and Why You Should Do it Today


How Beauty, Health, and Wellness Businesses
Can Use History to Impress and Attract Customers



Architect Taps into Local History,
Builds Reputation, Attracts Customers


Ability, Integrity, and Excellence:
Preserving Our Colonial Past Jim Whidden's Way



New Revenue Streams for Historical Nonprofits


Why and How Small Historical Organizations
Need to Think and Act Differently Now (if not sooner)

FREE AUDIO of our special report 3 Ways Your Business Can Benefit from Supporting Local History ($197 value) just by subscribing to our weekly ezine, Connections, featuring

• Marketing ideas, using history, you can use 
   now to attract customers and their loyalty.

• Ways you can use history to boost your
   business's reputation as a local hero.

• Proven examples of how it all works.

• Inspiring stories from history
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